Sign of change for Apple?

Yesterday night I posted about this Apple TV CM that I saw for the first time:

It took me 20 seconds to start thinking about the company and another few to dispel the idea it might be another Samsung challenge to Cupertino.

Why was I so surprised? Because I couldn't remember a time in recent history when they did branding. So that emotional TV CM raises questions for me: what is the intent? And who is targeted to?
I think it is a sign of times, where the company feels the need to reaffirm what it stands for. It's either because they feel threatened or a message to their fans showing they still stand strong. I tend to go for the former.
Although recent financial results show that Apple certainly is strong,  I see iPhone old timers openly talking about switching to Samsung, Sony or HTC when their contract is up. And South East Asia is now clearly Android territory (from my own observations that is). Diverse offering and price points are appealing to many.
So, what about the target? They will not wow back switchers but Apple users will feel better about their choices, reassured. And I believe that is the original intent.

The ad will help buy time until the next product release, which will be a success, but I'd be interested to see what their next campaign look like and if they feel the need to continue on this path. If they do, that will definite be a sign of change for the market, but also in the way Apple sees itself. Interesting times!

Soaking up the juice in San Francisco

After a 3-day long work conference I managed to shoe-in a week off in San Francisco and Napa Valley. And was blessed with the best weather Northern California can give: blue sky, light breeze, comfortable temperatures.

Knowing the city and its surrounding better on my third visit was a delight: international, relaxed, with tasty wines and food, and full of energy.
Everybody I met was predictively more casual than anywhere else in the US and had a very positive attitude. So it was right into the image of the city.
What surprised me the most is the entrepreneurial energy I felt when I hang out at well known start-up spots likes Blue Bottle Cafe, Town Hall or the Samovar Tea Lounge, but also on the bus, subway, in the parks... Each time those places were full of business talks and networking, literally beaming with a "can do" spirit that was just invigorating. I think I finally understood what I have read so many times about what makes Silicon Valley and its surroundings so special: it's in the air!

I cannot bring that special feel back to the office (it's there and not here) but I will try to give back a bit of the juice I soaked up over there, to benefit everyone.

Have a nice week!

A world of endless possibilities, in 3D

I finished reading +Chris Anderson fantastic new book "Makers: The New Industrial Revolution" 3 weeks ago and my head is still buzzing.

I had heard about 3D printing but did not realized how it could actually be applied to so many different fields. What I was missing was someone to open my eyes and take me on this fantastic tour. And there is so much to see, discover and think about!
This technology will reduce waste (one would be able to print the broken part of a toy or a small machine that would otherwise send the whole thing to the bin), create jobs (thinking of all the opportunities for creating jobs catering to small niches, "the long tail", which big players cannot economically reach) and nurture, and be nurtured by, the open-source school of thought, making collaboration all the more important.
If only I had one when I was a kid and was so annoyed of having lost a small element from a toy (especially from my Star Wars figurines). Just imagine: downloading schematics, printing them out and voila! No more tears.

One could think, like I did, that it would be limited to hobbies and small time tinkerers but when I read this article "3D-printed dresses make it onto Paris Fashion Week catwalk", I realized it was becoming mainstream at a very fast pace.
A few more years and one will be able to print almost everything, as long as it is available on Creative Commons license (another big subject...). For me it means that one could live from its craft, and compete on a virtually unlimited playing field. It so invigorating. And I even have a few ideas for myself, if I ever wanted to become my own boss, or complement my retirement, in many years.

Have a look at the book and the available resources (the magazine Make, from O'Reilly media, has just spun off due to its succes), it will open your eyes and may be give you ideas as well. A brand new world!

A good change for smartphone consumers?

I meet many people from a similar background: marketing. Being hype as we are (or actually think we are), everybody has been using the latest iPhone and the coolest cover. Everything else was just turned into derision, i.e un-hype.

Like everyone else I read reports and announcements about the pace of Android handset activations the world over, without actually experiencing it myself. Until last week when I traveled to Hong Kong, for the first time since May 2012. There I saw multiple, and quite enticing, OOH ads for Samsung and aggressive POP material from Sony and LG. Going into meetings, I noticed what I estimated around 50% of Android devices (including one remaining BlackBerry). Quite a change! For the first time I experienced what I had read: Android, in its diversity, was really becoming a force to reckon with (and the 2nd hand market is increasing the pace of re-purchase in Hong Kong, at least) and new comers to the game.

How much market share will go to the various operating systems (iOS, Android, Microsoft, and may be Linux and BlackBerry) I do not know, but what I know is that, as a consumer, I am really excited about this situation!
More competition means makers will outdo each others with features, designs, better OS and pressure on the prices to keep all those gizmos affordable. We will be able to chose from a wider range of products and find the one we really like in every aspects, no more mono-choice (don't get me wrong, I find the iPhone form factor and finish absolutely beautiful). All these new features interacting with others in buildings, cars, mass transportation will create habits and usage that we have not dreamt of yet. This could be a simple a locking a door with your phone (like this precursor), to helping elderly keep in touch with their family in an easier way or helping far away elementary school students getting access to more knowledge, a better shot at a better life. My sci-fi fan heart is pounding just imagining how close the future seems to be!
As a professional working in advertising, I am excited by the field of possibilities opening in front of me. More ideas to think about and develop, and more options to wow consumers with jaw dropping visuals and tag lines, turning advertising campaigns into really memorable and entertaining moments.

I now actually feel that we are on the verge of seeing an explosion of choices in mobile systems that will just open our world to so much opportunities, regardless of how much money or diplomas we have in our pockets
And that gets the optimist in me smiling at the beginning of this year.

Entrepreneurs speaking up in France

I was wondering about my second post here for a long time until I heard about my home country's new budget for 2013 "Project de loi de finance" (yes, I am French ;-)

France has not been doing well for some time (whether with a left leaning or right leaning government) and this budget is pretty agressive in trying to reduce the public deficit. It is a realistic and tough project but as usual it increases taxes without looking at balancing it with reducing waste and redundancies.
The current government has been elected on the back of an anti-finance platform (at least in principle) and decided to tax capital gains the same way salaries are taxed. It could make sense at first but it "will be taxed heavier than art transactions, real estate investments, and public stock purchase" (see link to the original article from The Rude Baguette at the end of the post). Interesting and encouraging, isn't it? To put things in perspective, if you were to sell your company (drugstore, start-up, bookstore, etc.) after many years of hard labor for over 1M euros (it is not that much for a company), you would be taxed 45% + 15.5% of other taxes. A total of 60%! Imagine you want to sell your bookstore and are counting on the sale to enjoy your retirement... (and there are more "bookstores" being sold to retire than big start-up exits in France, for sure)

French entrepreneurs (it is a French word by the way, did you know?) spoke up saying enough is enough! They called themselves "les pigeons" (the suckers in slang) and explained that they were creating jobs and trying to make France a better place to be and that the government was just trying to clip their wings without consulting or trying to understand what impact they had on the economy. The movement took off on Facebook and Twitter and within a few days got up to 60,000 followers, and a lot of coverage in French and English medias. A surprised government tried to ignore them (naming them pawns of the opposition) but could not. Finally their representatives met the government and alternatives were found, and taxation made more appealing for entrepreneurs. The government listened and actually stood down. Well done les pigeons! It is refreshing to see people in my home country reacting and speaking their minds when one of the motors of the economy, and jobs, is attacked unjustly. They can be proud.

Everything is not perfect yet for the French economy but at least there is a bit of blue sky for French entrepreneurs and aspiring young ones. We always hear about entrepreneurs the world over except for the Hexagon, at least it starts to change. And it is music to my ears: who knows, if it continues like that I might even consider moving back and give it a try!

If you want to know more, you can check their web site www.defensepigeons.org (in French) or www.rudebaguette.com (in English). Also The Economist mentioned them recently, with an additional article on the upcoming budget. I will keep this updated as the situation evolves.

And here it is! My site with my own domain.

I have pushed this back time and time again. Sharing via social networks is great but I love to talk and explain in details, so I had to have a place where I could dug deeper and express my self at length.

For those who know me it will come as no surprise that I will be writing about food, technology, politics and every other things that my mind cannot get brush off easily.

I will try to keep it interesting, entertaining and, as much as possible, updated. Of course you may not always agree with me, and that is fine. Let's start by agreeing to disagree.

My first long post will come soon, but for the time being, enjoy your day!